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The White Paper Blueprint
An introduction to white papers
START HERE
What IS a white paper, anyway?
Module 1: The Ecosystem
Introduction
The Context: Business, Goal, Customer
Promotion Plan
Activity
Module 2: The Topic
Introduction
The Purpose of the White Paper
Topic Development
Let the Voice of the Customer Guide You to the Right Topic
Activity
Module 3: The Research
Introduction
General Research
Interviewing Subject Matter Experts
Activity
Module 4: The Outline
Introduction
No Excuses: You MUST Start With an Outline
To Share or Not to Share — That’s an Important Question
General Outline Structure
Activity
Module 5: The Writing
Introduction
Where to Start Writing
Editorial Style, Tone and Jargon
Making the Whole Thing Flow
Activity
Module 6: The Important Details
Introduction
Formatting
Hyperlinks, Footnotes and Endnotes
Table of Contents
Activity
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The Context: Business, Goal, Customer
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